Alsea
Alsea
Brand Book
2024
ESPAÑOL
Tipography
It is a mean we use to transmit the voice and personality of our brand
Main fonts
The fonts selected for Alsea communications with all its weights are listed as follows: Bitter and Fira Sans.

These fonts work harmoniously in a complementary manner because of the difference in their strokes and similar weights.

In the following example we present several suggested uses and the combination of both font families. Both fonts are part of Google® typographic offering, so they must be used in all print and digital applications.
DOWNLOAD BITTER
Alsea
DOWNLOAD FIRA SANS
Alsea
Alsea
Application examples
Secondary typography
The secondary font is Agbalumo in its sole weight.

It should only be used for emotional phrases we can use to highlight our brand philosophy.

It should never be used for titles, subtitles or highlighted texts.
DOWNLOAD AGBALUMO
Alsea