To protect the brand from any visual invasion that reduces its importance or compromises its legibility and facilitates alignment with other elements or formats, the letter “l” has been defined as the minimum protection area.

In the same manner, a couple of minimum sizes have been established for its reproduction to ensure that its legibility and presence are always optimal.

To ensure the brand’s correct reproduction, we must use the authorized versions, according to the printing or reproduction system in question.

The following are examples of illustrative uses and applications of each version. Other backgrounds from the color palette may be used, as long as adequate contrast is ensured.

In case of sponsorship or use on walls, use the most convenient version, depending on the background or specific case.

We present some of the incorrect uses that we should avoid, to eliminate readability problems, misinterpretation or fragmentations.
‍

Brand architecture refers to the relationship established between the logo and other organizational structures such as segments, logos of portfolio brands or other internal corporate organizations.

For example, the Alsea Foundation and the segments are internal operational structures that must take place in the corporate brand architecture.

The font used for the names is Bitter bold and the hierarchy, location and proportions are shown in the following example.

Each brand comprising the Alsea portfolio represents an operating unit and has a logo and its own application rules.
‍
In the following example is the hierarchy and order that these elements must maintain among themselves, to ensure care of the relationship between these entities.