Alsea
Alsea
Brand Book
2024
ESPAÑOL
Images
Images are a basic element within a graphic system.
a. Conceptual
Communicate moods, lifestyle, emotions, connection, fun, smiles...(these images do not necessarily have to be inside our restaurants).

Another aspect to consider is that both the use of images in context and on plain backgrounds is allowed.
Alsea
b. Consumption
These images must represent moments in context with our brands, in contact with the product, collaborators or inside the restaurants.

The most important thing to consider for this type of image is that people must be in contact with the products without biting them.

The use of images of minors is not allowed. We recommend use pictures of people representing different cultures.
Alsea
c. Taste
These are images of the product, from its preparation to delivery, either in the restaurant or through our delivery systems.

The objective of this category of images is to highlight the flavor and quality of our emblematic products.
Alsea